Passive spectators are so 1986… it’s time for:
INTERACTIVE AUDIENCES
Richer and more valued fan experiences
Stronger connections to clubs and sports
Better data and more commercial opportunities
A single Fanatical app can split your game day audiences into ‘stadium‘ or ‘broadcast‘ and deliver the most relevant experience to the user.
This ensures your fans get a similar brand and ‘community’ experience whether your team are home or away. And they can use the same app regardless of where they are on game day, or throughout the week.
UNIQUE EXPERIENCES
The audience experience at stadiums, and for viewers at home, is almost entirely passive. It’s one-way ‘sit back and watch’ entertainment – much like it has been for decades. It’s as if the digital revolution never happened! And we wonder why attendance and viewership are in decline…
But with a Fanatical app you offer your stadium audience unique and exciting opportunities to interact with the big screen, enter competitions, vote in live polls, and even request songs from the DJ. There are food and drink ordering options, as well as merch purchasing. And for those fans who actually want to follow the game, a video feed is always right there in their hand!
For audiences watching the broadcast at home, Fanatical provides the unheard of opportunity to interact with the commentators and provide content for playout by the production team. Fans can also connect with the wider ‘watchalong’ community though second screen engagements. And just like at the stadium, TV viewers are able to vote in live polls, enter competitions, and even make in-app orders.
FANATICAL FEATURES
We have a suite of white label apps available. All features can be mixed and matched to suit your requirements – and turned on and off at any time.
Some popular options we can include in your app are:
Fanatical Stadium
Fanatical Broadcast
Fanatical Second Screen